HOW DID IT START
Taking the best of Pia’s travels and creating an evolving menu around world cuisine
Pia Wurtzbach’s immense love for both food and travel inspired this concept and menu.
I really love food and I really love to eat. I wanted to share my favourite cuisines with people and I thought Pia’s Kitchen would be the best way for people to have a taste of the world one click away. Especially now in a pandemic where travel is not as accessible to all, tasting food from different parts of the world feels like you’re already traveling.
As a cloud kitchen, it was an opportunity for CloudEats to demonstrate operational and commercial agility, compared to a traditional restaurant.
The traveling menu concept also engages the target audience to anticipate the evolution of the menu and keep coming back for new dishes and favorites.
Pia Wurtzbach is a Filipina-German Miss Universe 2015 winner, model, actress, host, television personality, and one of the most recognizable celebrities. Pia studied culinary in university and she has now gone beyond cooking as a passion to food as a business, in partnership with CloudEats.